Re: UKNM: Banner creative and Yell awards

[Aidan Cook]

Ratio of visitor impressions to click-throughs might be a means of

evaluating banner success? However, that doesn't recognise banners which

are intended to generate brand-awareness rather than actually bringing

visitors through to a site.


Mind you, if the criteria for awards is success (where success is measured

in visitors) then why don't more porn sites win design awards?