UKNM: ATTENTION: New Business People

[Clay Shirky]

So here I am, getting ready to look for UK-based design agencies and

making a list of same to contact, and I have found on more than one

occaision that people are putting their contact information in GIF or

Flash format.


If you want my business, or the business of any large firm, be

prepared for a client's judgement of you to hinge on how well you take

care of the details of your own site. In particular, be prepared for

your potential client to want your contact info in their database.


This means we, the clients, want to be able to *cut and paste* your

contact info. Remember cut-and-paste? Xerox PARC? 1979? Like that? We

are not paid as well as we are to be typists, and if you think I am

going to appreciate your intro flash movie and then copy down your

name, address, email, mobile, ICQ number, postcode, and cat's maiden

name by hand because you are so in love with the look of your font

that you forgot to make your site useful for getting new business, you

are fucking daft.


I am making a list of web agencies to evaluate for site design

proposals. No site that does not have a link that says something like

"Contact Us" on the home page linked to a text version of the contact

info will be on this list. If you have this much contempt for your

potential clients, I shudder to think about your attitude towards

actual users.


-clay 

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