Re: UKNM: ATTENTION: New Business People

[Felix Velarde]

i'm feeling a little confused here - is clay irked by flash 

animations per se, gifs-as-text per se, or is he just having a 

felix-style rant on accessibility? i looked at our own front page - 

it's got gifs describing what we do and how our 'large' clients 

relate to us. but it's also got a link offering a text-only site (and 

yet another version for webtv browsers) which complies to all the w3c 

accessibility guidelines... but we are known for building pretty 

sites...


so what are you complaining about clay? (and why swear while doing it?)


>Is "tossers" UK slang for

>clients who know what their users want and won't be bullied into

>building cool distractions instead?


clients always know what their market wants. they never, in my 

(limited) experience, know what the online consumer requires *in 

order to produce the results demanded* - that's why they use 

specialists, expert external suppliers. some of the people at our 

client BigLargeCorporateBusinesstoBusinessFirm were horrified that we 

wanted to do away with the 70,000 words of info their very expensive 

focus group said it wanted, but we turned in 30 5-million-pound leads 

in a couple of months.


a good agency will listen to your thoughts and add them to the pile 

of points to answer when creating your brand's new media strategy.


but if you want an agency that will kowtow to your views on what will 

be successful online, both you and the agency that takes you on are 

fools. as of course is the person who wrote


>when all they really need is a

>15 old student who can crunch html...


presumably the same 15 year-old who can do all your corporate 

communications because they've got a copy of quark, or create your 

corporate identity because they've got photoshop?


back to clay's point: maybe there's an argument that if you want to 

save time, call the agencies whose sites prompt you to call them, and 

get their addresses emailed to you if you decide to take it any 

further.


that way at least you'll make up the time spent downloading a 

confidence-inspiring graphic by not having to delete excess agency 

details from your contact database later.


all the best



Felix Velarde


CEO           Head New Media


success is about interaction

voice  + 44 (0) 171 737 7579

http://www.head-newmedia.com 

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