Re: UKNM: Value of email database

[Ray Taylor]

Charles Meaden <

cmeadendigitalnation [dot] co [dot] uk

> said:


>We are currently developing a site which will offer purely UK based opt-in

>mailing lists so watch this space...


That's interesting.


I keep telling people that what we need is an email list service that people

subscribe to because they want to be sent special offers. Housewives (the

decision-makers when it comes to FMCG) subscribe to offline direct marketing

lists by the millions and get sent discount vouchers, free samples, etc, as

a result.


A lot of wine, CDs, books and other stuff is sold by offering regular

discounts on special packages, often associated with a newspaper "wine club"

or such like.


So where are the email equivalents? Would be a damn site cheaper to use than

postal offers, would save on a lot of environmentally damaging wood pulp,

bleach, chemical dyes, not to mention the outrageous prices charged by the

Royal Mail.


Perhaps this is what Charles has in mind. I hope so as I will be able to

find lots of customers for him if he does it well.


Ray Taylor

NMC/Adplan +44 181 249 6313

The online media agency - we're recruiting _media_ people, email me for

details

taylornmcadplan [dot] com

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