RE: UKNM: Value of email database

[Steve Johnston]

The value of an email address database is directly proportional to the

level and the nature of permission you have from the recipients in it.

Which clearly means that there is high value associated with the

sensitively collected and managed addresses of the customers of a

particular brand, but as soon as you attempt to pass that permission on

without the consent or knowledge of the customer the value plummets to

almost nothing.


Steve Johnston

Strategy Director

Entranet - creators of online commerce

http://www.entranet.co.uk

steve [dot] johnstonentranet [dot] co [dot] uk

Mobile +44 (0)7901 853273

Office +44 (0)1491 878787



-----Original Message-----

From: Charles Meaden [

cmeadendigitalnation [dot] co [dot] uk (mailto:cmeadendigitalnation [dot] co [dot] uk)

]

Sent: 29 June 1999 13:56

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Value of email database



Just like offline mailing lists, the value of an email database will

depend

on it's accuracy and the people listed on them.


The success of Yesmail and PostMaster Direct in the States would imply

that

people are prepared to pay for high quality lists. We know from

experience

that these lists are worth using if you are running a global campaign.


However try obtaining any UK addresses from either of these and you

appear

to run into brick wall. Yesmail told me last week that only 1 out of the

seven million email addresses could be positively identified as from the

UK

and they didn't seem able to do a sort on just .co.uk addresses.


We are currently developing a site which will offer purely UK based

opt-in

mailing lists so watch this space...


Regards


Charles Meaden 


===========================================================

Digital Nation (UK) Ltd    http://www.digitalnation.co.uk

          Intelligent Internet Marketing Solutions

        Charles Meaden            Managing Director

Tel: +44 (0)181 864 5420        Fax: +44 (0)181 864 2467

===========

cmeadendigitalnation [dot] co [dot] uk (mailto:cmeadendigitalnation [dot] co [dot] uk)

 ============= 


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