RE: UKNM: ATTENTION: New Business People

[Paul Murphy]

>for my money (and a lot of the bigger clients money, methinks) if "jot of

>originality" =

>spinny-slidey-rotating-vector-collegeproject-knock-off-sub-designersrepublic

>-watchthetext-getbig-thensmallagain flash animation which seems to be the

>norm for most design-led outfit's portfolio sites, then give me a bit of

>HTML1.0 anyday.


...you have to agree with matt - don't confuse animation <logo flys in>

with creativity but at the same time don't assume that flash can't play a

role in a service based site - seeing the 3D revolve (where you can spin a

product around to look at it) that boo.com are building into their

e-commerce offering made me think, "ah, nice, so there is a point to flash

after all".


similarly look at the teletubbies site (for example) - it uses flash and

shockwave (but not exclusively) simply because of the needs of the site

(entertaining and teaching little kids) and a producer and a designer who

actually sat down and thought about the audience, what the site was trying

to achieve and the best way of putting all those together - it's not that

hard to make a site that works for its purpose.


paul


<plug> issue one of the magazine i'm putting together has a piece on

accessibility by liz bailey, it's out in two weeks - you'll get it free if

you've got a new media age subscription</plug>


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