Re: UKNM: Beenz

[Matteo Berlucchi]

Beenz have a nice characteristic: you give them away to users (and pay 1 cent to

the Beenz Company) only when actions are performed. In a way is like paying for

banner ads not based on impressions but on conversion to actions. Needless to

say that even if it may be true that people look for the best deals online

regardless of collateral incentives, AirMiles are well established worldwide

just by doing exactly what Beenz is trying to do online.


I think Beenz will be very successful. It doesn't take much. As soon as someone

of the likes and size of Amazon adopts them, everybody will and thanks to the

pay-on-result principle I don't see how they can fail. 


Shame I haven't got any shares!


Matteo

-- 

Matteo Berlucchi

Head of Marketing                 Hyperlink plc

8 Upper Saint Martin's Lane       Covent Garden, London, WC2H 9DL

Tel +44(0)171 240 8121            Fax +44(0)171 240 8098

email

matteohyperlink [dot] com

        www.hyperlink.com 

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