RE: UKNM: easyEverything hits Victoria

[Bunder, Leslie]

Likewise Arcadia (Burton, Top Man, Top Shop et al folk) owns a cybercafe

just off Oxford Street and that never seems to be open beyond 6pm.


I think one of the off putting things about cybercafes in the past was the

cost, eg: six pounds or more an hour!  Atleast easyeverythnig is coming in

with a good price point and it is aimed at the masses.


Leslie

____________________________________________________

Leslie Bunder 

Project Manager,  TDL InfoSpace

e-mail:

Leslie [dot] Bunderinfospaceuk [dot] com

 (work) or

lesliebunder [dot] com

 (home)

Web:  www.infospace.co.uk

tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

Thomson House, 296 Farnborough Road, Hants, GU14 7NU



> ----------

>

From: Ray Taylor[SMTP:taylornmcadplan [dot] com]

> Sent: 	07 July 1999 10:13

>

To: uk-netmarketingchinwag [dot] com

> Subject: 	Re: UKNM: easyEverything hits Victoria

> 

>

Trevor May <trevorre-flex [dot] com> said:

> 

> >And here I was thinking the whole cybercafe thing had finally died.

> 

> >The last cybercafe in my home town (Brighton) closed its doors a few

> >months ago. There used to be 4-5 of the buggers two or three years ago.

> >The library is the only place to go for public net access now.

> 

> 

> Of course the thing about "cybercafes" is that like every other aspect of

> the early internet, they attracted nerdy types and put off ordinary

> citizens

> who wouldn't want to be seen dead in one.

> 

> I wandered into a shopping mall off Oxford St on Tuesday to see an

> internet

> cafe tucked away in a corner. Not surprisingly it was closed. There is

> another in a service area along the M40 that isn't used much given the

> number of people that walk past it.

> 

> The internet is now a mass medium of communication and so provides

> opportunities for mass marketing (as well as many vertical market

> opportunities too). If you want to offer internet access from the

> high-street I guess it helps to know a bit about mass marketing.

> 

> On the subject of mass marketing I thought it was interesting that

> freeserve

> used the same approach as excite "I found it on freeserve" in their recent

> ad push but whereas excite focussed on the weird and wonderful, freeserve

> stuck to the ordinary and everyday - holidays, competitions, financial

> advice.

> 

> I think if Excite ever want to stand a chance of catching up with Yahoo,

> they should pay close attention to what Freeserve is doing.

> 

> Ray Taylor

> NMC/Adplan

> +44 181 249 6313


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