RE: UKNM: Worst website sins

[Andrew Warner-Education]

> Jo Chipchase wrote:

> I'm writing a feature on "The Worst Website Sins" for Internet Money (a

> new

> title aimed at small businesses).

> 

Opinions and examples wanted, please...


My pet hate is sites that use the web as an environment for corporate

bragging, whilst giving no thought to why anyone would want to visit in the

first place...An fmcg brand manager I know was responsible for a flash

driven extravganza containing more puffery about a certain shampoo brand

than any sane person could ever want to know (complete with animated

dandruff).  The site in question overlooked many basic fundamentals and gave

no opportunity for consumers to request product information or to give

feedback...unsurprisingly the site was a flop (or should that be a fop?)

The anectdote leads to a closely related pet hate, which is companies who

take the brave step of deciding to learn more about online media through

participation, but then waste the opportunity because they don't bother to

consider up front the 'what?' 'why?' or 'for whom?' of their fledgling web

activity...or merely think of it as a nice little project for the placement

student they forgot was turning up for a 6 month stint of work experience. 


PS- I know how he above scenario would never happened if only agency x,y or

z had worked on the account, so there's no need to mail me your credentials

;)


Andy

andrew [dot] warnerbbc [dot] co [dot] uk

http://www.bbc.co.uk


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