UKNM: Worst Web-site sins

[lkimber]

We did a survey on web-site email responses (or lack of them) for Network Week

magazine in January. We found 8/10 web-site owners did not reply to emails

within 14 days. I just did the same thing with several mortgage-related sites

and received a response from Direct Line three weeks after the initial enquiry.


I think that part of the problem is that most companies don't bring much

imagination to their use of email. Automated acknowledgement of

web-site-generated emails is a must (IMHO), but you rarely see it. I assume this

is because most of the emphasis is on web development and web training, while

email management remains the preserve of the sysadmin.


I think you'll see growth in demand for tools that monitor web-site generated

email, reroute it to the appropriate person who can give it the attention it

deserves and produce reports on it for review.


I've been developing stuff to test how easily one could do this (in Perl on

Linux) and was surprised at how quickly it took inefficiences out of my systems.


Lee

Technical Editor

Network Week


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