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Subject: RE: UKNM: Poor web site design
From: Anil Pillai
Date: Mon, 26 Jul 1999 10:28:39 +0100

Indeed - decisions about Web site effectiveness are usually subjective and
provoke the type of emotive reactions you described ("I like this" and "I
hate that" etc etc)

Something useful on this subject that I have come across is Agency.com's
immersibility index at http://www.immersibility.org/, where a site's
immersibility is defined as "the depth of relationship a site creates with
its customers" and is measured by looking at branding, functionality,
usability and content. Have a play and see what you think.



Anil Pillai
Oyster Partners
t. 020 7446 7500
f. 020 7446 7555
e. anil [dot] pillaiatoyster [dot] co [dot] uk
w. http://www.oyster.co.uk

-----Original Message-----
From: Ray Taylor [tayloratnmcadplan [dot] com (mailto:tayloratnmcadplan [dot] com)]
Sent: Wednesday, July 21, 1999 5:10 PM
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: Poor web site design

From: John Braithwaite <JohnBatGBGdirect [dot] com>
>Example of a poor site - www.waterstones.co.uk - how can a company that
>has re-designed a site three times in six months still get it so
>painfully wrong?? (Poor use of colours, frames and brains).

The question of good vs bad web site design comes up more often than
anything else on the list, but the thing that I find lacking in the
discussion is any question of objective criteria, methodology for assessing
web site effectiveness, or substantial research on the subject.

All we get is "I like this", "I don't like this", (obviously from people "in
the know" rather than potential customers).

Everyone has an opinion. Who's got the facts?

Ray Taylor

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