uk-netmarketing Archive
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Subject: | RE: UKNM: Poor web site design |
From: | Cait Hurley |
Date: | Mon, 26 Jul 1999 10:28:35 +0100 |
Usability experts.
People who actually listen to users, not Account managers.
> -----Original Message-----
> From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Ray Taylor
>
> From: John Braithwaite <JohnBGBGdirect [dot] com>
> >Example of a poor site - www.waterstones.co.uk - how can a
> company that
> >has re-designed a site three times in six months still get it so
> >painfully wrong?? (Poor use of colours, frames and brains).
>
> The question of good vs bad web site design comes up more often than
> anything else on the list, but the thing that I find lacking in the
> discussion is any question of objective criteria, methodology
> for assessing
> web site effectiveness, or substantial research on the subject.
>
> All we get is "I like this", "I don't like this", (obviously
> from people "in
> the know" rather than potential customers).
>
> Everyone has an opinion. Who's got the facts?
>
> Ray Taylor
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