UKNM: Exposing a Soft Underbelly

[Steve Johnston]

So John, how many online agencies have been banging on your door

following the piece in The Sunday Times?


http://www.sunday-times.co.uk/news/pages/sti/99/07/25/stibusnws02002.html?999


'The Experts' bit was particularly entertaining. 


Steve Johnston

steve [dot] johnstonentranet [dot] co [dot] uk

Mobile +44 (0)7901 853273

Office +44 (0)1491 878787




> -----Original Message-----

>

From: John Braithwaite [JohnBGBGdirect [dot] com (mailto:JohnBGBGdirect [dot] com)]

> Sent: 23 July 1999 11:15

>

To: 'uk-netmarketingmail [dot] chinwag [dot] com'

> Subject: UKNM: RE: Comments on 'Worst Site'

> 

> 

> 	OK, OK, Waterstones is not the Worst site I have seen - I just

> was amazed at how horrible the colour combo of Pastel Purple and Black

> could be (and I had looked at it just before I received the 'digest').

> The frames do it no credit at all and the two reasons why I though it

> failed is:

> 

> 	1. Waterstones is a BIG company with plenty of cash. They should

> have got it right by the third time. How are they supposed to compete

> with the On-line e-tailers with a site like that?

> 	2. I wouldn't browse it (reading black off Purple would do

> anyone's head in!) and therefore I wouldn't buy from it.

> 

> 	But there are other culprits.... let me think... I'll get back

> to you.

> 

> 	Also, on another note, my comments about designers (and there

> are definitely 'good' designers in the marketplace who have 

> some concept

> of e-tailing and marketing) still stands. There are too many 

> that place

> aesthetic and perfection over delivery and solution.

> 

> 	JB 


********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html