Re: UKNM: Underwriting phone bill

[Clay Shirky]

> implementing it would, I agree Duncan, take a little care, but if you

> are offering this discounted service, it would be easy enough to install

> the correct software on the users machine - only weighing in at a few

> kb's, or the right servier-side programming, to allow this with a degree

> of ease.


I gave this some more thought last night while I should have been

adding my surplus labor value to my employers kitty, and I think you

could make it even easier (since it is essentially a marketing tool).


Just say "One Hour FREE Shopping!" or whatever on the home page, and

then run it like one of those "Free Parking for Customers" deals where

a validated receipt cancels your parking fee. Then you just add a

discount at (60 x BT Rate for that time of day), so that calls during

business hours end up with a 2 pound 40 discount and calls nights and

weekends end up with a 60p discount.


This would have the added advantage of creating an 'incentive' to shop

on the weekend on a free BT/C&W number, which would have the same

effect as coupons, namely a nominal loss to the merchant in the

consumers favor in return for huge savings in customer acquisition

costs.


-clay 

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