Re: UKNM: Underwriting phone bill

[Mike Butcher]

>> You can't actually measure how long anyone looks at a page - you can

>> only measure the time spent between various clicks within your site.


Funnily enough there a software firm in the States (name escapes me for the

moment) which has developed an ad-tracking system allowing a tiny Java

applet to be sent with a banner. This runs inside the user's browser for as

long as the page is open and sends a time-stamped message back to the

ad-server. Cute huh.


cheers

Mike



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