UKNM: Free computers and forced advertising

[Marc Walker]

If you haven't already seen the back of Online Time computers are now

offering "free" computers.


A low spec PC and a �10.58 monthly subscription (minimum 36 months) to

NetlinePlus ( their Internet service) doesn't seem like a bad deal.


I am sure that there is a ready stream of advertisers waiting to target each

subscriber. This wouldn't be such a problem if the ads were targeted to a

profile rather than just ad hoc, blanket delivery of Reader' Digest style

adverts.


Does anybody know if this "freePC" approach requires a subscriber threshold

i.e. 200,000 subscribers to make the advertising worthwhile?


I'm sure this will make a dint in the Freeserve model. Will they also start

to give away free PC's?


Who will be next - Dell, Gateway...



Marc Walker

Electronic Publishing Consultant

http://www.tso-online.co.uk


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