RE: UKNM: Communities: Fact or Fiction!

[Anastasia Williams]

theSITE is a registered charity  http:www.thesite.org  that is

developing new modules based on requests from vistors


our traffic has increased by 400% over a year without any marketing or

advertising


We think we could become self funding in the coming year.  This means we

will no longer need donation income to serve our audience.


Very interested to hear from anyone who has something to say about a not

for proft with the potential to generate profits;)


Anastasia



> -----Original Message-----

>

From: lkimbercmp [dot] com [SMTP:lkimbercmp [dot] com]

> Sent:	28 July 1999 14:41

>

To: uk-netmarketingmail [dot] chinwag [dot] com

> Subject:	Re: UKNM: Communities: Fact or Fiction!

> 

> I can't give figures but I think there is at least one "community"

> site in the

> UK making money. It's the NetDoctor service running for doctors and

> medical

> professionals out of the Oxford area. Drug companies are a major

> revenue stream,

> which might explain why I hear from it's founders that its existing

> contracts

> will already take it into profit.

> 

> It has 10,000 members and 1,000 join each week.

> 

> I think "community" is a suspect term - it implies low paid public and

> public service. But within business and the wider community there are many

> niches where the number of members were traditionally too small to make a profit

> supplying them anything other than the tools and products they bought for their

> trade.

>

> Supplying them with interactive web-sites and being prepared to let

> those web-sites go where the members want to take them looks like a plan

> that will lead to profitable web communities to me, though communitiy may not be

> the word you use to describe them.

> 

> Lee Kimber

> Technical Editor

> Network Week


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