RE: UKNM: Communities: Fact or Fiction!

[Lee Bryant]

Lee Kimber wrote:


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"I think "community" is a suspect term - it implies low paid public and

public

service. But within business and the wider community there are many niches

where

the number of members were traditionally too small to make a profit

supplying

them anything other than the tools and products they bought for their trade.

Supplying them with interactive web-sites and being prepared to let those

web-sites go where the members want to take them looks like a plan that will

lead to profitable web communities to me, though communitiy may not be the

word

you use to describe them."

--------------


The joke is that whilst many in our industry do their best to appear

"corporate" to win "blue chip" clients -- which is why they shy away from

touchy-feely words like community -- the corporates themselves are moving in

the other direction and realising that ideas previously thought to be

non-commercial do in fact have commercial applications (e.g. current JP

Morgan TV ad).


What on earth is wrong with public service. Sounds like too many of you are

stuck in old ways...


Lee Bryant

TMG Hypermedia

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http://www.tmg.co.uk

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Tel: +44 (171) 207 2050


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