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Subject: UKNM: Comments wanted - new media feature
From: Jo Chipchase
Date: Fri, 30 Jul 1999 15:44:11 +0100

Right then...

I'm writing a feature about new media for Internet Money:

* What it comprises (including integration between websites / promotion /
other services, etc.)
* Are agencies really worth the money? (justify yourselves !!!)
* Whether to select a new media agency... or handle your requirements in-house

I'm looking to include the following case studies:
* leading new media agencies / the people behind them
* a company that has taken the in-house approach and failed nightmarishly
* a company " " " " " " " "

any suggestions? :)


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