Re: UKNM: Advertising Web Sites

[dug]

> Forget breathe and freesevres arty stuff - any ad that says don't visit

this

> website in such an amusing way has my vote.


... and sorry to answer off-topic, your note reminded me of the breathe

thread...


What do y'all think about kelkoo's ad. Seems like it identifies what the

product does, what it's benefit is and who it is for. It feels like it's

harking back to the heady days of 1959 when headlines and visuals

started working together (think small) to get messages across.


Of course, try as I may, I couldn't remember the name until I had seen

it ten times (oh well). But on a slightly serious note, the fact that

the commercial internet is comparatively new doesn't seem to me a good

reason to forget forty years of advertising best practise ;-)


best,

Dug


--

Dug Falby  -  Creative director, Vision group

dug [dot] falbybluewave [dot] com

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