UKNM: Proposed East of England Network for Interactive Marketing

[Terry Kendrick]

Hello Everybody.


At some point in the future (hopefully not too far future) there will be an

East of England Network for Interactive Marketing facilitated by Professor

Keith Fletcher  in the School of Management at the University of East

Anglia. (For us, interactive marketing will be everything from traditional

direct mail and database marketing through e-commerce to interactive TV,

WAP and whatever else is about to appear to disorient traditional

marketeers allowing us to sneak up and trip them up from behind)


I am currently making sure that the proposed network offers something worth

turning up for / joining.  Err.... networks can be pretty dire.  We don't

want to look silly.  So we're canvassing opinion.   Evidence so far from

our discussions with interactive marketeers suggests that  there is a need

for what we have in mind.


If you have any views on what such a network should include (apart from

porn and drugs) I'd be interested to hear.   Also, anyone interested in

sponsoring this initiative please get in touch.    Founder memberships are

available for a reasonable fee.    No tee shirts for sale or lucky draws

for nights out with famous East Anglians.


Anyone in the East of England who would be a potential member please make

contact and  I'll let you know when something is looking imminent. (East is

Norfolk, Suffolk, Cambridgshire and Essex).


Terry


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Terry Kendrick

School of Management, University of East Anglia, Norwich NR4 7TJ. UK

Direct line on Mondays, Fridays and Thursday morning: +44 (0)1603 593217

Home office at other times:  +44 (0)1603 628818

More about Terry :    http://www.terrykendrick.co.uk

(updated May 2000)

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