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Subject: | UKNM: Proposed East of England Network for Interactive Marketing |
From: | Terry Kendrick |
Date: | Fri, 14 Jul 2000 13:03:32 +0100 |
Hello Everybody.
At some point in the future (hopefully not too far future) there will be an
East of England Network for Interactive Marketing facilitated by Professor
Keith Fletcher in the School of Management at the University of East
Anglia. (For us, interactive marketing will be everything from traditional
direct mail and database marketing through e-commerce to interactive TV,
WAP and whatever else is about to appear to disorient traditional
marketeers allowing us to sneak up and trip them up from behind)
I am currently making sure that the proposed network offers something worth
turning up for / joining. Err.... networks can be pretty dire. We don't
want to look silly. So we're canvassing opinion. Evidence so far from
our discussions with interactive marketeers suggests that there is a need
for what we have in mind.
If you have any views on what such a network should include (apart from
porn and drugs) I'd be interested to hear. Also, anyone interested in
sponsoring this initiative please get in touch. Founder memberships are
available for a reasonable fee. No tee shirts for sale or lucky draws
for nights out with famous East Anglians.
Anyone in the East of England who would be a potential member please make
contact and I'll let you know when something is looking imminent. (East is
Norfolk, Suffolk, Cambridgshire and Essex).
Terry
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Terry Kendrick
School of Management, University of East Anglia, Norwich NR4 7TJ. UK
Direct line on Mondays, Fridays and Thursday morning: +44 (0)1603 593217
Home office at other times: +44 (0)1603 628818
More about Terry : http://www.terrykendrick.co.uk
(updated May 2000)
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