Re: UKNM: Wacky names

[Giles Turnbull]

Sam wrote that the radio 5 live pundit said:


> 1. these 'wacky' names will quickly go out of fashion


Wacky names have come about because on the net, brand is (almost) equal

to domain. People cannot find your site without something to associate

it to in their heads, so they need to be able to associate brand name

and domain name.


But as we all know, availability of .coms is somewhat limited, so you

have to be a bit creative. When I tried out kelkoo.co.uk the other week

I was quite impressed with the results, but couldn't for the life of me

work out how they came up with the name. But the important thing was

that I remembered it.


> 2. it's a lot easier and cheaper for banks to create a new 'wacky' image

> and launch it without having to change the image of their existing brand


Which is a bit odd, I think. Why don't they just make use of the

well-established brands they already have?


It beats me why anyone who already has any accounts with Bigbank should

have to open a new account with them simply to use Bigbankwacky.com. Why

not simply access their existing account through the Bigbank.com domain

which they will find very easy to remember?


> 3. if it all goes pear-shaped, it's a lot easier to dump the new 'wacky'

> brand


Probably the best reason of all to be going wacky in the first place.


Giles


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