Re: UKNM: Wacky names

[Fiona Campbell-Howes]

Giles Turnbull wrote:


>>When I tried out kelkoo.co.uk the other week I was quite impressed with

the results, but couldn't for the life of me work out how they came up with

the name. But the important thing was that I remembered it.<<


For some reason I have devoted an inordinate amount of time to thinking

about this, and my theory is that it is a phonetic spelling of the French

"quel coup", meaning "what a coup" (or any one of the thousands of meanings

that the word "coup" has).



----- Original Message -----

From: Giles Turnbull <

gilesgorjuss [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, July 17, 2000 5:59 PM

Subject: Re: UKNM: Wacky names



> Sam wrote that the radio 5 live pundit said:

>

> > 1. these 'wacky' names will quickly go out of fashion

>

> Wacky names have come about because on the net, brand is (almost) equal

> to domain. People cannot find your site without something to associate

> it to in their heads, so they need to be able to associate brand name

> and domain name.

>

> But as we all know, availability of .coms is somewhat limited, so you

> have to be a bit creative. When I tried out kelkoo.co.uk the other week

> I was quite impressed with the results, but couldn't for the life of me

> work out how they came up with the name. But the important thing was

> that I remembered it.

>

> > 2. it's a lot easier and cheaper for banks to create a new 'wacky' image

> > and launch it without having to change the image of their existing brand

>

> Which is a bit odd, I think. Why don't they just make use of the

> well-established brands they already have?

>

> It beats me why anyone who already has any accounts with Bigbank should

> have to open a new account with them simply to use Bigbankwacky.com. Why

> not simply access their existing account through the Bigbank.com domain

> which they will find very easy to remember?

>

> > 3. if it all goes pear-shaped, it's a lot easier to dump the new 'wacky'

> > brand

>

> Probably the best reason of all to be going wacky in the first place.

>

> Giles



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