UKNM: A fine example of Viral Marketing

[John Braithwaite]

Just got 'challenged' by someone on a Virtual Soccer game. Download takes a

while, but the game is so easy to play, short and well designed that it's

difficult to resist in those lunch breaks!

http://www.battlemail.com

Now that's good viral marketing, but it is an excellent product. Even the

advertising doesn't really get in the way of the game.


The thing about Viral marketing is that the best viral marketing campaigns

come out of unique (or generous) propositions that capture interest enough

to turn it into action.... not ones that are just facsimilies/clones of

other companies ideas. Imagination will be the key, not application.


John B


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 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

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