Re: UKNM: viral marketing case studies/effectiveness tracking

[aajgray]

I tried to find the same data and it's in limited supply.  There's a small

case study at www.marketingsherpa.co.uk for www.weekendsaway.com or

something like that.


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>anyone have an decent case studies (hopefully something a bit more

>quantitative than the 'classic hotmail' stuff?)

>

>and/or effectiveness figures for any campaigns, with info on how

>tracking was achieved?

>

>tnx



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