Re: UKNM: viral marketing case studies/effectiveness tracking

[Debbie Caldicott]

its webweekends.co.uk.  marketingsherpa carries quite a few and is always an

interesting read.  virgin net released figures on their cinema ticket

giveaway a little while ago - the response was something around the 20,000

mark i believe.  achieved in a couple of hours.


----------

>

From: aajgraytalk21 [dot] com

>

To: uk-netmarketingchinwag [dot] com

>Subject: Re: UKNM: viral marketing case studies/effectiveness tracking

>Date: Tue, Jul 25, 2000, 1:43 pm

>


> I tried to find the same data and it's in limited supply.  There's a small

> case study at www.marketingsherpa.co.uk for www.weekendsaway.com or

> something like that.

>

>> Content-Type: text/plain; charset=us-ascii

>>Content-Transfer-Encoding: 7bit

>>

>>anyone have an decent case studies (hopefully something a bit more

>>quantitative than the 'classic hotmail' stuff?)

>>

>>and/or effectiveness figures for any campaigns, with info on how

>>tracking was achieved?

>>

>>tnx



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