UKNM: Ha ha!!!!!!!

[Tim.Hayward]

---------------------- Forwarded by Tim Hayward/Lon/J Walter Thompson on

25/07/2000 18:19 ---------------------------


Microsoft offers consumers ability to opt out being tracked by cookies;

      DoubleClick responds



Below is some commentary from Doubleclick about Microsoft's plans

to allow users the choice to "filter out" third party cookies.  Users will

be

able to opt out easily via a friendly pop-up window that they  will be

served

when they download the Internet Explorer.


>From DoubleClick:

"As you all probably know by now, Microsoft has announced a beta test of a

patch to their newest browser, Internet Explorer  5.5,  that distinguishes

between 1st and 3rd party cookies with a default setting of "prompt" for

3rd party cookies.


We will be working with Microsoft over the next few months to change the

patch so that it is beneficial to users while not hurting advertisers and

publishers.  Steve Ballmer himself wrote to us saying that he wants to work

together on an "optimal solution".


Here are some important points to remember:


1) There are a lot of downloadable tools like this Microsoft patch on the

market today.  In fact, Netscape already allows users to distinguish between

1st and 3rd party cookies and this has had no effect on our business at all.


2) This is just a beta test of a patch and this will be a long process for

Microsoft.


3) As Steve Ballmer wrote in a letter to Kevin O'Connor and as Microsoft

says in its press release, we are working with them now on how to improve

their patch so that they will ultimately release a product that helps user

privacy but doesn't hurt Internet advertising.


4) The bottom line is that the Internet will need advertising and anonymous

ad reporting instruments (like advertising ROI) and for these

functionalities you need 3rd party cookies.  Since advertisers want and need

this and consumers don't care (it's anonymous) 3rd party cookies will be

allowed.


5) Microsoft won't do anything to hurt  Internet advertising because what's

good for Internet advertising (and good for the Internet in general) is good

for Microsoft."



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com