RE: UKNM: dotcom advertising - or PR?

[Neil.McIntosh]

Sorry to inflict on the list the sickly sight of former rival hacks agreeing

with each other, but Ben Rooney, the former editor of the much-mourned

Connected, was spot on about the problems with a lot of tech PR.


Tessa Hyams wrote:

>So why do people always end up having a pop at PR? As usual the minority

>give a bad name to the rest of us!


I'm afraid (judging by the calls/faxes/emails which flow in here) the

*majority*

is giving the industry a bad name. There are, of course, wonderful

exceptions

who are professional and easy to deal with, but by and large the standard is

low, and getting worse.


Some phone calls make for entertainment: "hi - we're a tech PR agency. We

were

wondering if the Guardian is planning to do anything on the internet at

all?"

but there are also the less and less rare acts of deliberate, down-and-out

deception.

I should add, tho, that the tech press doesn't come out of this smelling of

roses either - papers fall for this kind of stuff all the time. There's

perhaps

a whole new thread of discussion in why dot.com media in this country does

not,

on the whole, manage the quality of its US equivalent. We can't blame PRs

for

that... ;-).


Neil Mc


===================

Neil McIntosh

Deputy editor, Online

The Guardian, London

t: 020 7239 9925

f: 020 7713 4154

www.guardian.co.uk



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