Re: UKNM: dotcom advertising - or PR?

[asmith]

In an act of unprecedented foolhardiness, would people be prepared to name

and shame those

they feel are the biggest culprits?


FX: Jumps in trench....



"Paul Douglas" <

paul [dot] douglasfuturenet [dot] co [dot] uk

>@chinwag.com on 26/07/2000

13:26:21


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Subject:  Re: UKNM: dotcom advertising - or PR?

Neil [dot] McIntoshguardian [dot] co [dot] uk

 wrote:


> I'm afraid (judging by the calls/faxes/emails which flow in here) the

> *majority* is giving the industry a bad name. There are, of course,

wonderful

> exceptions who are professional and easy to deal with, but by and large

the standard is

> low, and getting worse.


I disagree. I think it's a minority, but they're the companies you

remember. The good PR firms don't hassle or send pointless releases and

so they're not always as 'visible'. The standard, at least as far as I'm

concerned, is improving, particularly now that <plug> there's an e-mail

discussion list solely for UK press and PRs working within the IT sector

at http://www.ukpress.org/ where both 'camps' can discuss how we can

work together to make sure everyone's happy. </plug>


> Some phone calls make for entertainment: "hi - we're a tech PR agency. We

> were wondering if the Guardian is planning to do anything on the internet

at

> all?"


Yeah, we do get that. I usually say "probably not".


--

Paul Douglas, Editor, .net

http://www.netmag.co.uk

http://www.ukpress.org



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