RE: UKNM: Wasting time on tenders

[Bradley Crooks]

Contracts being pre-arranged is more common than you might think. There's a

lot of it going on in all areas of media including TV, advertising and PR.


Many companies have a policy that they have to include at least three

companies in a tender but for political or 'preferential' reasons have

already decided which company they will give the deal to. Unfortunately of

course they still have to go through the process and we end up working out

butts off for nothing.


Other than asking for pitch budgets (which are virtually non-existent in new

media of course) it's almost impossible to predict when this is going to

happen but certainly sharing your experiences with others (when you have

genuine evidence that it was a wasted tender rather than just a bitter

rumour) helps to keep people aware.


Bradley

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Bradley Crooks

Business Development Director

Foresight New Media

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