RE: UKNM: Content dethroned?

[Paul Durrant]

June 24, 1998 02:48 	Jim Sterne Wrote:


I've just come across an article here in the states

that struck a nerve. "Content is King" is being replaced

by "Transactions are God". Transactional content is the

holiest of holies.


At last the old "multimedia" mantra, coined by CD-ROM publishers when

they realised people don't buy technologically cool things on a CD-ROM

for the sake of it, is being broken!  And not before time, because the

interpretation of "content" when it got translated to the Web, has

become absurdly "design" driven (for some misguided view of what people

visit sites for).  I'm talking corporate sites here.


I am frustrated time and again by sites that look good but are totally

hollow. (Trails of slow, superfluous graphics ridden, contorted

interaction which end in snipits of trite marketing blub).  I revisit

sites that aren't necessarily works of art but they work fast, have

clean design, have clever application of technology for easy use AND

give me real information, or allow me to carry out the transaction, I 

want - quickly.


So if that's "transactional content" long may it be king!.


Paul Durrant

Tarnlough Limited

Interactive Business Communications Consultants

Limerick, Ireland.

e-mail:

pdurrantindigo [dot] ie