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Subject: Re: Re[2]: UKNM: Battleship JWT
From: Robin Edwards
Date: Wed, 28 Jun 2000 11:03:53 +0100

----- Original Message -----
From: Paul Canty <paulatpreloaded [dot] com>
To: Felix Velarde <uk-netmarketingatchinwag [dot] com>
^^^^^^^^^ ^^^^^^^^^^^^^^^^^^^^^^^^^ It's true, Felix is UKNM :o)

> Successful cross media marketing campaigns (print/DM/Web/iTV/wap
> are pretty thin on the ground. Does the panel think this is an issue?
> In some campaigns this simply is not relevant, but as more people use
> more platforms, the need for a thread (idea/creative concept...call it
> what you will) to link them together is going to be pretty key. The hard
> bit is finding a thread that works.

Good point. Presumably as people use more platforms, the amount of time
spent using each gets spread around. I would hate to think, though, that the
media is the starting point for a campaign, rather than the problem trying
to be resolved.

Has anyone encountered difficulties with clients getting caught up in the
whole media-hyped mentality of, "The Internet is actually quite crap, and
everything to do with it will turn to shite."

This, coupled with agencies who have significant sums of money tied up in
dot-coms, could lead to a wee judder in our own industry methinks.

In some ways, I suppose, the very fact that ad agencies who "don't get it"
have been doing rather well out of mega-funded dot-coms, which were usually
created by us lot, is quite amusing :o)

Me, I love ad agencies.


(I'll go to bed now, I promise)

Robin Edwards
T: +44 1543 252370 F: +44 1543 420761
E: robinatclockworx [dot] co [dot] uk W: http://www.clockworx.com/ W2:

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