Re: UKNM: The BBC

[Paul Canty]

News to me too.  The BBC is in an enviable position where they have

value content coming out of their ears and a flourishing inhouse

capability which they've been growing steadily for at least the past 5

years.  Also, the fact that they can cross media reference gives them a

powerful permission marketing model (which everyone else has to pay

handsomely for).


Lucky old them eh?


On the one hand, it could be suggested by some that this gives them an

unfair advantage, but I'll wager many of the gripers would do the same

given half the chance (probably less actually). Its a model that many

marketeers aspire to - desperately affiliating to achieve the same

reach in the independent sector.  Its possible, and the Beeb have got it

already so why not work it?


They are in a unique position and its a question of whether that

position is being abused.  I don't think so - yet.



By the way, the BBC still put out webwork (and iTV and CD-ROM) to pitch, so

its not

as though they're not letting anyone else share their toys if that is a

contentious issue too.


Paul

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NMgcu> Doing some research for a piece, I was surprised at the depth of

anti-BBC

NMgcu> feeling among the ranks of UK online entrepreneurs. There seemed to

be a

NMgcu> sense

NMgcu> that the BBC was somehow muscling in on "their" territory with the

likes of

NMgcu> the

NMgcu> Top Gear site, and others aimed at various markets from kids to

cooks. One

NMgcu> likened the BBC to Microsoft, killing off whole markets with their

marketing

NMgcu> muscle.


NMgcu> Have I been hopelessly naive in being surprised by this, or is this

all

NMgcu> really

NMgcu> just vested interests and sour grapes? The BBC is, after all, doing

what it

NMgcu> does

NMgcu> pretty well online. I'd love to find out what the list's impressions

are,

NMgcu> off

NMgcu> the record, of course :-)


NMgcu> Neil Mc


NMgcu> ===================

NMgcu> Neil McIntosh

NMgcu> Deputy editor, Online

NMgcu> The Guardian, London

NMgcu> t: 020 7239 9925



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