RE: UKNM: Re: marketing spam

[Lee Atkinson]

but surely its my right to send marketing mail to anyone I like,

regardless if it is received digitally, or through the letterbox by

postman pat?



> -----Original Message-----

>

From: Ross Sleight [SMTP:rossseasynet [dot] co [dot] uk]

> Sent:	25 March 1998 14:14

>

To: uk-netmarketingchinwag [dot] com

> Subject:	Re: UKNM: Re: marketing spam

> 

> Lee -

> 

> If you know people who have requested more information from you, then

> your e-mail is providing a useful and applaudable service

> 

> If you know people but they haven't requested more information from

> you,

> then this is direct marketing 'junk mail' and works on a similar

> principle as list buying in trad DM (which technically is actually

> buying a group of people that you think would like to know about your

> product because they have registered an interest this area/similar

> products elsewhere - e.g. Targeting AMEX at an Access card holder).

> Its

> acceptable in my mind, but only just - and the deal you offer them had

> better be good.  Better use here would be a PR release or editorial,

> or

> content distribution deal on top music sites etc.etc.

> 

> If you don't know people (and obviously they haven't requested info

> from

> you) then you are sending unsolicited e-mail and spamming them.

> Prepare

> for the consequences. 

> 

> Hope this provides a good topic of debate!

> 

> Ross

> 

> 

> > The new Summer Festivals site is now up and running @

> > 

> > http://www.summerfestivals.com

> > 

> > This is a true statement of fact that I have sent to an enourmous

> amount  of people that I either know or think would like to hear this

> news. On the same lines, is this marketing or spamming ?

> >