Re: UKNM: Re: marketing spam

[Ross Sleight]

Yes it is, as long as it falls under the Data Protection Act rules with

regards to lists and list purchase.


But if its unsolicited, don't expect a low customer acquisition cost or

for that matter of fact any return on investment!


Ross



Lee Atkinson wrote:

> 

> but surely its my right to send marketing mail to anyone I like,

> regardless if it is received digitally, or through the letterbox by

> postman pat?

> 

> > -----Original Message-----

>

> From: Ross Sleight [SMTP:rossseasynet [dot] co [dot] uk]

> > Sent: 25 March 1998 14:14

>

> To: uk-netmarketingchinwag [dot] com

> > Subject:      Re: UKNM: Re: marketing spam

> >

> > Lee -

> >

> > If you know people who have requested more information from you, then

> > your e-mail is providing a useful and applaudable service

> >

> > If you know people but they haven't requested more information from

> > you,

> > then this is direct marketing 'junk mail' and works on a similar

> > principle as list buying in trad DM (which technically is actually

> > buying a group of people that you think would like to know about your

> > product because they have registered an interest this area/similar

> > products elsewhere - e.g. Targeting AMEX at an Access card holder).

> > Its

> > acceptable in my mind, but only just - and the deal you offer them had

> > better be good.  Better use here would be a PR release or editorial,

> > or

> > content distribution deal on top music sites etc.etc.

> >

> > If you don't know people (and obviously they haven't requested info

> > from

> > you) then you are sending unsolicited e-mail and spamming them.

> > Prepare

> > for the consequences.

> >

> > Hope this provides a good topic of debate!

> >

> > Ross

> >

> >

> > > The new Summer Festivals site is now up and running @

> > >

> > > http://www.summerfestivals.com

> > >

> > > This is a true statement of fact that I have sent to an enourmous

> > amount  of people that I either know or think would like to hear this

> > news. On the same lines, is this marketing or spamming ?

> > >