Re: UKNM: Re: marketing spam

[Steve Bowbrick]

Tim Jackson in his FT column a week or two back was not the first to point

out that the economics of spam are different from dm generally. Because the

incremental cost of delivering additional messages is close to zero, there

is no significant disincentive to spamming. The return you need to cover

costs is tiny. Frankly, at $49 for 70 million addresses, how can you fail?

This is why legal, liability-based anti-spam efforts will fail. The sad

fact is, spam works - that is, delivers a handsome return on investment.

Any behaviour with approaching zero cost, greater than zero benefit and

practically no chance of getting caught is also going to be tough to turn

off at source. 


We'll need to turn it off somewhere else in the system - my bet:

intelligent filtering at the mail server (see Bigfoot.com et al - plug :-> ).


BTW, at the bottom of this message is a bit of bog-standard

'spam-about-spam' which gives a better than usual insight into the ways of

the address harvesters.


s


At 12:20 30/03/98 +0100, Ross Sleight wrote:

>But if its unsolicited, don't expect a low customer acquisition cost or

>for that matter of fact any return on investment!


--spam follows--


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NAME____________________________________________________

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***24 HOUR FAX SERVICES*** PLEASE PASTE YOUR 

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700 Boulevard 

Suite 102 

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--

Steve Bowbrick                                      Webmedia Group

0171 494 3177                                         0468 257 570