Re: UKNM: Mo' Banner Blues

[Ben Thompson]

On  1 Mar, Sajid Mohammed wrote:

> 

> Also, better tracking would help i.e. you may see a banner, not

> clickthough and then two weeks later decide that you really do need an

> ethernet hub for your kitchen and go off to visit Inmac or similar.

> But then there are the inevitable issues around privacy and data

> protection. But these issues will have to be addressed sooner or

> later, especially if the commercial exploitation of the Internet is to

> continue apace.


This would actually be awfully simple to do. The problem with click

thrus is simple and has been obvious for two years (when I'm looking

for X, I don't wish to waste time looking at Y). Usually, I click on a

banner, bookmark it and return to what I was doing. Many people don't as

seriously large numbers of people do not know how to bookmark pages. 


As such what is needed is an in between stage recording interests. 

Done properly we wouldn't even need for people to move out of the site

at all (a link underneath saying Remember This or something could

provide a link that returns you to the current page rather than the

clients site).


Thinking about this, I probably have 97% of the code that would be

required already written and the other 3 percent would probably only

take a day or two. As to privacy and data protection it won't be a

problem as for most people we will not have (or need) a record of their

names and addresses merely a number by which we can track a browser.


Of course two problems still exist, how to ensure people find the list

of adverts they previously clicked on, and an economic model for it. The

obvious answer is a largish link on portal and other sites using the

service but as to the second point all answers (including outright

purchase of code) gratefully received. Any one interested give me a

bell.


Ben

-- 

Ben Thompson <

benalljobs [dot] com

>

Alljobs http://www.alljobs.com

Tel. 0976 768221 

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