Re: UKNM: Mo' Banner Blues

[Tomski]

>Assume a CPM of �20 and you're talking a whopping �300,000 if my brain

>is working properly. Which is cheap compared to TV, I know...but even

>Tom Loosemore can't persuade his clients easily of the virtues of

>spending a few grand on banners.


no no, I have to fight to *stop* clients *wasting* a few grand on

banners...  since


 - i) if you've only got a few grand to promote your site, you don't wanna

waste it on a few thousand banner impressions; spend it on good PR or

search engine chicanery instead

 - ii) if you're determined to dabble in a few banners, then at least

invest in creating several (wildly?) different banners and learn about how

users react to the various portrayals of your brand


__

www.tomski.com

mob: 0958 596 282

home: 0171 690 8314


'Y'see Tom, you and me, we work the paradigm night shift' 

-Matt Jones, 24 Feb 99


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