Re: UKNM: Creativity

[Mike Butcher]

>Actually, I think Ray's point here is really quite intriguing. Spending

>your traffic building budget in an expensive medium like the net may be

>bonkers. Maybe we should get traffic from cheaper media like radio and

>print and use banners for branding...


On that note, US ticketing site Priceline.com has done NO online

advertising - mainly press and radio. It now claims to be one of the top

five trafficked commerce sites in the States.


Mike


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