Re: UKNM: Creativity

[cait hurley]

Radio advertising of web sites has not been proven to be particularly

thrilling outcome wise.


Content sites *for* radio shows is a different kettle of fish, which I

think brings us usefully back round to the idea of sponsorship and

editorial content.


Halleluyah. Can we please give up banner ads now? Can we?


At 17:53 27/02/99 +0000, you wrote:

>Actually, I think Ray's point here is really quite intriguing. Spending

>your traffic building budget in an expensive medium like the net may be

>bonkers. Maybe we should get traffic from cheaper media like radio and

>print and use banners for branding...

>

>s

>

>>Ray Taylor wrote:

>>

>>> Further, most web advertising is still about building traffic alone. Which

>>> is a stupid waste of money, considering the high cost of UK inventory.

>>

>>this seems to me an absolutely extraordinary comment - of course people

>>advertise online to build traffic, it's the most basic requirement for the

>>success of a website.

>>

>>branding is important too, but most campaigns will aim to build both

brand and

>>traffic.

>>

>>caroline

>

>--

>Steve Bowbrick: 0171 284 0777 phone, 0171 428 9981 fax

>

stevewebmedia [dot] com (mailto:stevewebmedia [dot] com), 0468 257 570 mobile

-------------------------------------------------------------

Cait Hurley                                     0171 479 4420

Producer, Member Services                       ICQ:  1257510	

http://www.virgin.net/vnet/                pager:01523 149804

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