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Subject: | Re: UKNM: Creativity |
From: | Tim Ireland |
Date: | Thu, 4 Mar 1999 06:42:09 GMT |
Kyle Talbot wrote:
<snip>
>Banners are, I'm afraid, the equivalent to flyers. Cheap, minor support
>media in the eyes of the average business. That's why most are designed by
>clients, and programmed by the HTML shop on the corner.
I'm going to have to take you to task on this, sorry Kyle.
Firstly the net is a new and completely different kind of animal and drawing
parallels to known traditional media can only bog us down. With that said,
<wry grin> Spam is closer to a flyer application - banners and/or linked
splash pages are the closest thing we have to television commercials.
Tim Hayward quoted:
>"People are more focused about the use of the Internet.
>They want to do what they came to do and they don't want to click on a
>banner." (Wall Street Journal 24 Feb 99)
Exactly. This is why banner ads need to be creative to be truly successful
(0.5-1% is a disgraceful figure). Ray Taylor's idea gives you an opportunity
to explore what in-house talent may be overlooked and expand not only your
business, but the industry at large. How are we supposed to 'grow up'
without a learning curve?
Tim Ireland
tim [dot] ivirgin [dot] net
MONDOVISION
Freelance Copywriting
http://business.virgin.net/tim.i/index.htm
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