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Subject: UKNM: Re: UKNM Digest V1 #157
From: Ian Tester
Date: Wed, 10 Mar 1999 21:59:11 GMT

Date: Mon, 1 Mar 1999 18:05:20 +0000
From: Geoff Inns <geoff [dot] innsatguardian [dot] co [dot] uk>
Subject: Re: UKNM: The invisible banner?

Ford measured brand-building effectiveness of banners before they started
committing to it properly. I did have the case study but it has gone
walkabout since I moved job, though I do remember emailing it to Kirsty
Race of Walker Media & Ian Tester of Fletcher, so if they are on this list
perhaps they can bung it out to the public.

Yup, I've still got it: drop me a line at ianatfletch [dot] co [dot] uk for a copy.

Visit our web site at www.fletch.co.uk
Ian Tester, Marketing Manager, Fletcher Research
Management Reports - Monitoring Products - Consultancy - Forums
17 Rathbone Street, London W1P 1AF, UK
T 0171 631 0202 F 0171 631 5252 E itesteratfletch [dot] co [dot] uk

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