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Subject: Re: UKNM: Banner advertising a stupid waste of money?
From: Pete Robins
Date: Fri, 12 Mar 1999 13:29:58 GMT

Damn, and there's me thinking I'd been doing a good job on the Amazon online
media account!

Ray Taylor wrote:

> The only advice I could possibly give to Amazon (or any other online
> advertiser) is - that if you allowed me to run your online campaigns, they
> would:
> . Generate MORE brand awareness, and/or
> . Drive MORE traffic to the site, and/or
> . Drive MORE repeat traffic, and/or
> . Produce MORE customer data, and/or
> . Win MORE new customers, and/or
> . Close MORE sales
> I take professional pride in ensuring my clients get as much value for their
> ad spend as possible, along the above lines, but I am sure that whoever runs
> Amazon's campaigns has an equally professional grip on all of the above too.--

Pete Robins
Media Manager
Modem Media . Poppe Tyson - London
tel UK (0) 171 878 5715
probinsatuk [dot] modempoppe [dot] com

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  UKNM: Banner advertising a stupid waste , Ray Taylor

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