[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: Free ISPs and Loyalty Figures
From: Steve Johnston/IMRG
Date: Thu, 11 Mar 1999 10:47:25 GMT

>Tim Dunton wrote:

>> I've been trying to work out how much loyalty there is to certain free
>> ISPs. Do people stick with ISPs because of the speed or because of the
>> portal? Or is reliability?
>The hassle of telling everyone your new email address. losing email. The
>fact that it's free already means the marginal incentive to change is
>small er than with a paid for ISP.

How long before portability/forwarding becomes a requirement, a la, mobile
numbers? The ISPA are a small step away from this in their current code of
practice, and consumer/regulatory pressure may push them further. Of course
the technical challenges are different. There is an interesting additional
angle on whether the ISP should care, I might quite like my virgin.net
email address. What with branding issues at stake, it might be as well to
forward them anyway even if they aren't currently a customer.


UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

  Re: UKNM: Free ISPs and Loyalty Figures, Alex Dale

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]