Re: UKNM: Re: Banner fixation

[Tim Ireland]

Anthony Appleby bravely started a new string with:


>Let's not be myopic about banner advertising.


<snip>

>I'd like to ask what success any of you have had with

>search engine placement, sponsorship or affiliate programs. It'd be

>nice to compare (even roughly) the effectiveness of banner

>advertising against other methods.


Even better, let's not assume you need to *pay* for any kind of media time

or promotion to achieve top results and high exposure. I get top results in

Infoseek and even a 'most popular' nod from HotBot (one of only *two*, mind

you) purely from general sneakiness and (dare I say it) ingenuity.


Again we come back to creativity (sorry) and it's saleability. Why pay for

space at a 1% click-through rate when you could be directly targeting a core

audience relating to the product or service in question with a downright

sneaky guerrilla campaign? Consumers are much more receptive when they think

the whole thing is their idea...


Tim Ireland

tim [dot] ivirgin [dot] net

MONDOVISION

Freelance Copywriting

http://business.virgin.net/tim.i/index.htm

"Be more or less specific."


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