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Subject: Re: UKNM: The invisible banner?
From: Matteo Berlucchi
Date: Mon, 15 Mar 1999 17:45:20 GMT

Martin Lloyd wrote about non clickable banners:

"Sounds like sponsored content to me"

Not in the Alliance & Leicester case. They don't have any content there. They
have an online application form for personal loans. I don't think Interflora
would be interested in sponsoring it while they don't mind having a banner
showing up there every now and then.

Matteo Berlucchi
Head of Marketing Hyperlink plc
8 Upper Saint Martin's Lane Covent Garden, London, WC2H 9DL
Tel +44(0)171 240 8121 Fax +44(0)171 240 8098
email matteoathyperlink [dot] com www.hyperlink.com

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  RE: UKNM: The invisible banner?, Martin Lloyd

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