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Subject: Re: UKNM: The invisible banner?
From: jim smith
Date: Thu, 4 Mar 1999 07:07:41 GMT

>Just a thought for the weekend (unless Sam's already vanished).
>
>There's been some healthy debate about banners over the last week or so, and
>I'd like to start some more, or at least garner some opinions!
>
>Although not perfect for measuring effectiveness, CTR seems to be our current
>best bet. But with typical CTR's of 2-5 percent

jesus, you may as well go back to direct mail

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jim smith -- do you need more time? -- 01819328135

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Replies
  UKNM: The invisible banner?, Robin Edwards

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