RE: UKNM: Mo' Banner Blues

[Robin Edwards]

On Friday, March 12, 1999 10:18 AM, Deborah Loth [SMTP:

deborahoddjob [dot] co [dot] uk

] 

wrote:


> Is it that the advertisers take a DIY approach, or that media owners are in

> fact playing the dual role of media owner and agency? Is it that half of

> all web advertising is booked direct, or that half of all web advertising

> is sold direct?

>

> I think you'll find that many media owners approach advertisers directly,

> often with fully developed, all-in media and creative proposals. Sometimes

> its hard to know what they're selling, the media or the

> mini-site/screensaver/banner campaign creative production.


This has been a problem in our industry for as long as I can remember, but it 

is good to see it raised. I think people tend to forget what there business is 

actually about and start thinking about theoretical cash-cows. My favourite 

example was a rather well know computer manufacturer that, having had a web 

site created for them, suddenly listed "web site design" as one of their 

services, alongside, um, making and selling computers.


Robin

--

Robin Edwards

Clockworx Design Limited

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.co.uk/ 

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