Re: UKNM: stats for TV viewers who are also online

[Speechrad]

I was told by someone involved in the campaign that a 30 second spot in

superbowl costs half a million dollars.  Apple took one shot at showing its

1984 style Advert on that spot and never showed it again in the US. I was

told they got 200,000 leads from the 30 second spot.


Radio, TV and ' dot com's ' are complementary, not necessarilly competing.

For advertisers they each have strengths and weaknesses, as I guess they do

for their audiences. Video didn't kill the cinema and Sky / cable didn't

kill

video rentals. One medium can definitely drive traffic to another for a

specific purpose, such as sales but they will return.


At least that's our story, but it would be wouldn't it.

Michael

Internet Speech Radio

www.speechradio.com


In a message dated 17/03/00 12:45:44 GMT Standard Time,

robNetImperative [dot] com

writes:


<< This is from US research, but is interesting nonetheless, perhaps for

Euro

 2000...


 NPD Online Research figures from the Super Bowl, earlier this year, showed

 that 12% of the TV audience visited a site advertised during the ad breaks,

 of which 58% went on to make a purchase. Both the FedEx and WebMD (which

 featured Mohammed Ali) ads achieved a 65% recall, while the report also

 revealed that 22% of viewers were also online while watching the Super

Bowl.


 Robert Venes

 content & community director

 netimperative.com

 t: 0207 684 3463 >>



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