[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: UKNM: .com vs .co.uk - UK consumer understanding?
From: Andrew Ogilvie
Date: Mon, 27 Mar 2000 18:09:20 +0100

Has anyone done any research on UK consumer recognition of different domain
endings, for instance do people perceive any difference between .com and

For sites targetting UK consumers I would normally suggest using both
endings as follows:

.co.uk for use in the search engines - since that's how most search
engines determine UK relevancy
.com for consumer advertising - it's shorter, the fewer number of
confusing dots the better, and a bit trendier.

In consumer ads - say poster, radio, TV - I would imagine you'll be lucky
if people remember the name, never mind 'the confusing bit at the end with
the dots in it'.
Andrew Ogilvie
Editor http://www.netventureworld.co.uk
The on-line e-business magazine for UK net entrepreneurs
Tel: 0141 553 0767 Fax: 0141 553 0894

post new media vacancies for free uknm-jobsatchinwag [dot] com
sponsor the uk-netmarketing list and website, contact
salesatchinwag [dot] com for more details.
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  RE: UKNM: .com vs .co.uk - UK consumer u, Glen Collins

  UKNM: Global Translation Houses, Laurel Mittenthal

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]