uk-netmarketing Archive
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Subject: | UKNM: .com vs .co.uk - UK consumer understanding? |
From: | Andrew Ogilvie |
Date: | Mon, 27 Mar 2000 18:09:20 +0100 |
Has anyone done any research on UK consumer recognition of different domain
endings, for instance do people perceive any difference between .com and
.co.uk?
For sites targetting UK consumers I would normally suggest using both
endings as follows:
.co.uk for use in the search engines - since that's how most search
engines determine UK relevancy
.com for consumer advertising - it's shorter, the fewer number of
confusing dots the better, and a bit trendier.
In consumer ads - say poster, radio, TV - I would imagine you'll be lucky
if people remember the name, never mind 'the confusing bit at the end with
the dots in it'.
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Andrew Ogilvie
Editor http://www.netventureworld.co.uk
The on-line e-business magazine for UK net entrepreneurs
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Replies
RE: UKNM: .com vs .co.uk - UK consumer u, Glen Collins
Replies
UKNM: Global Translation Houses, Laurel Mittenthal
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